Whimsical Design & Illustration for Figo
Pet insurance designed by pet people.
As an in-house designer for Figo Pet Insurance, I was tasked with bringing their fresh branding to life following a major overhaul. In the initial stages of the rebrand, my role involved revitalizing the design across digital and print materials, crafting enticing company merchandise, and revamping the customer mailer. Now that the whimsy has been shared with the world, I take the reins on a myriad of projects, from crafting engaging social media posts and emails to designing innovative ads and assisting in various PR pursuits. Not to mention, I'm constantly expanding our illustration library with whimsical additions that capture the essence of our brand.
Services
Illustration, Digital, Ads, Social, & Print
Team
All the wonderful creative folks at Figo & IPG
Illustration
At the heart of Figo’s brand lies a vibrant fusion of color and illustration, setting it apart from the rest. The blend of bold hues, playful abstract lines, and whimsical charm ensures it stands out amidst a sea of generic stock photos and predictable pet puns.
Social & Blog Design
Designing for social media and blog content is an absolute delight; it's where the team truly gets to let loose and have some fun. Figo's empathetic and lively voice shines through in the engaging content our team crafts, allowing design to create visuals that resonate. From vibrant illustrated posts to captivating breed guides, we have the opportunity to infuse each post with personality and energy, a distinctive trait that sets us apart from other pet insurance companies.
Series:
Puptuals Blog & social Illustrations
The first in a series of whimsical illustrations to advertise Figo Pet Insurance’s blog series, Puptuals. The series explores the myriad ways to seamlessly include your furry friends in your wedding day. From curating the perfect pet-friendly registry to soothing an anxious pet and weaving them into your proposal, Figo ensures every aspect is beautifully covered.
Series:
Figo Breed Guides
A whimsical collection of dog breed illustrations and quirky items, all designed to highlight the unique characteristics of each breed in the most delightful manner. These creations were crafted for a breed blog series. “The "Good, the Bad, and the Ugly Guide" provides detailed and humorous guides where you can discover everything about the personalities, common health concerns, and origins of some of the most popular breeds.
Infographics
Ad Design
Figo’s brand is all about showcasing the special connection between a pet and its owner, and we incorporate this theme into all of our assets. From sleek digital banners to eye-catching print ads, each campaign is crafted to showcase our comprehensive coverage while also celebrating the joy of pet ownership.
