Vibrant Paper Party Good & Bag Design
"Cakewalk brings the graphic trends of the moment to gifting and paper goods. From wine bags to cards and party supplies, Cakewalk’s in-house designs make your celebrations effortless. The paper product manager and I embarked on re-establishing the paper line at True Brands as a full-fledged brand. I led the naming process through initial ideation and company-wide focus groups. From there, we expanded the product offering to include several paper party goods collections, ensuring the selection of wine bags remained fresh and on trend. I also worked on creating unique surface patterns for each collection, carefully designing patterns that would resonate with current design trends while still feeling fresh and timeless. This included everything from bold abstract brush strokes to playful, minimalist motifs, all tailored to elevate the overall aesthetic of the product line.
Services
Illustration, surface pattern, and art direction
Team
Designed and photographed with the amazing team at True Brands.
Bag photos by Miachell Pruett
Collection: Prismatic Soirée
Prismatic Soirée is our take on the perfect holographic party—fit for everything from a dazzling New Year’s bash to the ultimate girls’ glam night. Bold, bright, and shimmering from every angle, we designed this collection with dreamy color shifts, holographic details, and a mix of painted elements, bold stripes, and twinkling stars to bring the magic. It’s playful, elevated, and just the right amount of extra—because a party should always shine.
Collection: Golden Noir
Golden Noir is a refined collection inspired by the elegance of black, white, and gold, designed to bring sophistication and drama to any event. The confetti foiled pattern brings an extra layer of shimmer, scattering a playful yet refined sparkle across the collection. All the patterns and choices reflects a balance of timeless elegance and playful flair, making this collection perfect for hosts who appreciate understated glamour with a bold twist.
Collection: Bold & Brushed Bash
This collection is celebration of color, texture, and a little bit of luxe. Inspired by the energy of expressive brushstrokes and the elegance of gold foil, this collection turns any gathering into an artful affair. The paper plates feature bold, painterly strokes in a vibrant mix of colors, layered with touches of metallic gold for a striking contrast. And the washi tape? A perfect fusion of freeform brush marks and shimmering gold accents, adding an effortlessly creative touch to gifts, décor, and beyond.
Wine Bag Designs
Wine bags featuring custom surface patterns, designed with current design trends in mind, these bags are crafted to grab attention and stand out on retail shelves. They add a touch of sophistication and personality, making them perfect for wine aisles and point-of-sale displays. Whether for special occasions or everyday gifting, these on-trend designs bring style, flair, and a modern twist to every bottle, ensuring they make a lasting impression.
