Vibrant Paper Party Good & Bag Design

"Cakewalk brings the graphic trends of the moment to gifting and paper goods. From wine bags to cards and party supplies, Cakewalk’s in-house designs make your celebrations effortless. The paper product manager and I embarked on re-establishing the paper line at True Brands as a full-fledged brand. I led the naming process through initial ideation and company-wide focus groups. From there, we expanded the product offering to include several paper party goods collections, ensuring the selection of wine bags remained fresh and on trend. I also worked on creating unique surface patterns for each collection, carefully designing patterns that would resonate with current design trends while still feeling fresh and timeless. This included everything from bold abstract brush strokes to playful, minimalist motifs, all tailored to elevate the overall aesthetic of the product line.